Shaping the future of Queensland’s No.1 Malatang.

Similar to past projects, working with the beloved local chain David’s Noodle allowed us to celebrate its roots while shaping its future narrative.

With six locations across Queensland and a strong connection to the immigrant community, David’s aimed to grow beyond its base and appeal to new audiences. We helped develop a refreshed identity that highlighted its affordability, wholesome ingredients, and cultural relevance, especially for university students and recent graduates.

Rather than relying on generic “food porn” content, we built a storytelling-led social media strategy focused on community and monthly themed campaigns. These included:

• David’s Easter Hunt - An easter egg hunt for cash rewards across all David’s Noodle locations.

• David’s Taste Test - reactions from guests like an 89-year-old Aussie grandma.

These campaigns helped solidify David’s Noodle's online presence, showing our strength in cultural storytelling that’s engaging, eye-catching, and built for a younger audience.