J's Brunchette has emerged as a popular brunch destination on the Gold Coast, celebrated for its beautiful floral decor and outdoor dining options. From the beginning, we played a key role in developing the brand through a unified strategy that encompassed interior design, website development, and a social media launch. Our research highlighted a rising demand for experiential dining, which underscored the importance of creating a distinctive brand identity to set J's Brunchette apart from conventional cafés.
Our goal was to position it as a must-visit location, supported by a vibrant social media presence, influencer partnerships, and themed campaigns to foster organic growth while ensuring consistency across various platforms. By highlighting the unique brunch experience with captivating visuals and immersive branding, we quickly transformed J's Brunchette into a favorite among locals, tourists, and social media enthusiasts. The results were remarkable, with significant increases in social media following and foot traffic, firmly establishing J's Brunchette in a competitive dining scene.
Creative Direction: Jim Liu
Social Media Management: Zoey Tran, Greta Van Weerdenburg
Production: Zee Shao, Luke Ji
Graphic Designer: Ashley Wong
Video Editor: Louis Nasplezes
Website Development: @halftonedigital