Where nature lights the way.

Before Kanister's marketing contributions, Glow Worm Caves Tamborine Mountain primarily targeted large tour groups. It relied on partnerships with travel agencies, consequently lacking a strong digital presence to attract independent travellers and those seeking unique experiences. This approach provided a steady flow of visitors but missed the growing trend of solo travellers and small groups increasingly using social media for trip planning.

By recognising this shift, we rebranded their Instagram strategy to better engage this audience. We aimed to position Glow Worm Caves as a must-visit destination for independent explorers while boosting direct online bookings. We transformed their Instagram account from a simple promotional page into an engaging, content-driven platform.

Visual Storytelling – We moved away from generic tour images and instead showcased the magic of the caves through cinematic reels, behind-the-scenes content, and most importantly, their experienced tour guides

Retail-Focused Engagement– Instead of speaking to tour agencies, our content spoke directly to individual travellers, highlighting flexible ticketing options, accessibility, and the personal experience of visiting the caves..

The transformation was evident - higher engagement, a growing follower base of travel enthusiasts, and a significant increase in direct online bookings. By shifting Glow Worm Caves’ marketing from a tour-group dependency to a dynamic, retail-friendly brand, we positioned them as an essential stop for modern-day travellers seeking an unforgettable, self-guided adventure.