Where Tradition meets Innovation

The Little Cube, located in the heart of Brisbane’s Chinatown, was once a go-to spot for Chinese immigrants and international students. However, it remained largely within this community, limiting its reach in Brisbane’s diverse food scene. Through Instagram, we expanded its audience, positioning Little Cube as a must-visit for locals while staying true to its authentic roots.

Rather than diluting its identity with Westernised takes like “orange chicken,” we highlighted what makes The Little Cube truly special - bold, traditional flavours and an atmosphere that blends cultural heritage with a modern dining experience. By revamping its digital presence with engaging content, influencer collaborations, and storytelling-driven marketing, we helped transform The Little Cube into a destination where both locals and international diners come together over great food.

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